The right words, used right.
This isn't about how we write — it's about how you write about us. Three marks, one system, consistent across every manufacturer. Get these right and your packaging, product pages and press copy will read true.
The three marks
What each one means.
The product category
Smart PPE™
Any safety equipment — helmet, harness, vest, lanyard, boot — that ships with Scannable technology embedded. This is the category name. Use it to describe what the product is.
Example
“This helmet is Smart PPE™.”
The partnership declaration
Powered by Scannable
The lockup that lives on your product, packaging, and marketing. It tells the buyer that this item connects to the Scannable system. This is what your brand carries — not ours.
Example
“Our [Product] is Powered by Scannable.”
The company
Scannable
The business behind the standard. Use when attributing the technology or referring to the system itself. Never used as an adjective for your own product.
Example
“Registered in the Scannable system.”
Usage rules
Four marks. Four rules.
- Smart PPE™Trademark symbol (™) on first use per page or document. Plain 'Smart PPE' on all subsequent uses.
- Powered by ScannableAlways title case. Never lowercase. No ® or ™. Never abbreviated.
- ScannablePlain. No ® in marketing or packaging copy. Just the word.
Writing the association
How to say your product is Powered by Scannable.
The association is a declaration: your product connects to the Scannable system. Lead with the outcome — the ability to tap and read — not with the chip.
Don’t
Now featuring Scannable technology.
Do
The [Product] is now Powered by Scannable.
Don’t
NFC-enabled. Scannable compatible.
Do
Powered by Scannable — tap to register.
Don’t
[Brand] adds Scannable NFC chips to their [Product] range.
Do
[Brand] partners with Scannable to make their [Product] Smart PPE™.
Don’t
Uses NFC technology by Scannable to track equipment data.
Do
The [Product] is Smart PPE™, Powered by Scannable. Tap any phone to read its serial, inspection date and assigned wearer.
Swap table
Say this, not this.
- Scannable-enabledPowered by Scannable
- NFC helmet / NFC harnessSmart PPE™ helmet / Smart PPE™ harness
- Featuring ScannablePowered by Scannable
- IoT safety gearSmart PPE™
- Scannable technology insidePowered by Scannable
- powered by scannable (lowercase)Powered by Scannable
- Smart PPE (no trademark, first use)Smart PPE™
- Scannable® or Scannable™Scannable
Common mistakes
Six ways people get this wrong.
Writing 'powered by scannable' in lowercase — it's always title case, every time.
Adding ® or ™ to the word 'Scannable' — it has neither in marketing copy.
Leading with the technology ('NFC-equipped') instead of the outcome ('Powered by Scannable').
Using 'Smart PPE' without ™ on its first use on a page or document.
Calling it 'Scannable-enabled' — that's not a real term in this system.
Describing the chip placement in marketing copy — the hangtag handles that. Keep your packaging copy clean.