Communication

How to talk about Smart PPE™

On your packaging, website and in press. The approved terminology, copy blocks you can paste directly, and guidance on how to reference the partnership on your own site.

Terminology

Combined usage

Smart PPE™ powered by Scannable®

When both marks appear together — in a product name, headline, or formal partnership declaration — this is the correct combined form. The ™ follows Smart PPE and the ® follows Scannable. Outside of this combined form, Scannable carries no symbol in marketing or packaging copy.

The product category

Smart PPE™

The category name for safety equipment — helmets, harnesses, ropes, lanyards — that ships with Scannable technology embedded. It describes what a manufacturer makes, not a single product. Say a brand 'makes Smart PPE™', not that a specific item 'is Smart PPE'.

Example

Edelrid makes Smart PPE™.

The partnership declaration

Powered by Scannable

The lockup that lives on your product, packaging, and marketing. It tells the buyer this item connects to the Scannable system. This is what your brand carries — not ours.

Example

Our [Product] is Powered by Scannable.

[Brand] Smart PPE™, Powered by Scannable®.

The company

Scannable

The company building the technology and infrastructure for manufacturers, and the app for equipment owners. Use when attributing the technology or referring to the system itself. Never used as an adjective for your own product.

Example

Scan your smart product and all the information will show in the Scannable app.

Usage & trademark

Three marks. Three rules.

  • Smart PPE™Trademark symbol (™) on first use per page or document. Plain 'Smart PPE' on subsequent uses.
  • Powered by ScannableAlways title case. Never lowercase. No ® or ™. Never abbreviated.
  • ScannablePlain. No ® in marketing or packaging copy — except in the combined form 'Smart PPE™ powered by Scannable®'.

The association is a declaration: your product connects to the Scannable system. Lead with the outcome – the ability to tap, scan and read – not with the technology e.g. the chip or the 2D code.

Launch statement

Don’t

[Brand] now has Scannable NFC chips in their gear.

Do

[Brand] Smart PPE™, Powered by Scannable®.

Announcing a product

Don’t

Now featuring Scannable technology.

Do

The [Product] is now Powered by Scannable.

On-pack sub-line

Don’t

NFC-enabled. Scannable compatible.

Do

Powered by Scannable — tap to register.

In a press release

Don’t

[Brand] adds Scannable NFC chips to their [Product] range.

Do

[Brand] partners with Scannable to make their [Product] Smart PPE™.

In a product description

Don’t

Uses NFC technology by Scannable to track equipment data.

Do

The [Product] is Smart PPE™, Powered by Scannable. Tap any phone to read its serial, inspection date and assigned wearer.

Approved copy

Ready to go texts, explaining Smart PPE™ and Scannable.

Short — 1 line

23 words

Scannable powers Smart PPE™: equipment that's connected to its inspection records, history, and compliance data at the point of manufacture with phone-scannable technology.

Medium — 1 paragraph

86 words

Smart PPE™ powered by Scannable® gives safety equipment a digital identity, making it easier to track, inspect, manage, and verify compliance throughout the equipment lifecycle. Each item is linked to the Scannable app through a built-in NFC chip or 2D code, allowing workers to instantly access inspection records, manuals, certifications, and usage history with a tap or scan of any phone. By replacing manual paperwork and disconnected spreadsheets, Smart PPE™ helps teams improve traceability, reduce administrative overhead, and gain real-time visibility over their gear and assets.

Long — for press kits

135 words

Smart PPE™ is Scannable's connected equipment solution designed to bring digital traceability and simplified compliance management to safety-critical industries. By integrating NFC technology or 2D codes directly into PPE and other equipment, Smart PPE™ enables users to instantly access inspection records, certifications, manuals, and equipment history through the Scannable app. For manufacturers, Scannable provides a scalable way to deliver digitally connected products, strengthen customer engagement after purchase, and create a direct link between physical equipment and digital product information. The platform replaces manual paperwork and disconnected systems with a streamlined digital workflow that improves visibility, traceability, and operational efficiency across entire equipment fleets. Working alongside leading manufacturers, Scannable is helping drive the industry transition toward digitally connected PPE products delivered ready for use from day one across rope access, arboriculture, height safety, and industrial operations.

Launch headline

For press releases and product page heroes

[Brand] Smart PPE™, Powered by Scannable®.

Partnership paragraph — short

~45 words

[Brand] [Product Category] are now Smart PPE™, powered by Scannable® — digitally connected equipment that links physical gear to inspection records, certifications, and lifecycle data through the Scannable app. [Type Of Integration] embedded directly into [Brand] [Product], simplifies compliance, improves traceability, and modernises equipment management for teams in the field.

Partnership paragraph — long

~85 words

[Brand] has integrated Scannable technology into its [Product] range, making it Smart PPE™ — the new standard for digitally connected safety equipment. Smart PPE™ transforms traditional PPE into traceable, intelligent assets by embedding scannable technology directly into equipment, linking each item to inspection records, certifications, manuals, and full lifecycle data via the Scannable app. For safety teams, this means instant access to critical compliance information at the point of use, reducing paperwork and improving safety oversight. It's the same product, now Smart; powered by Scannable.

On-pack sub-line

For carton, polybag or hangtag back copy

Smart PPE™, Powered by Scannable®. Tap or scan to add to inventory and start managing your item.

Template — For Announcements

Replace placeholder text

The [Product Name] is a [Category] built for [Primary Use], now powered by Scannable. Through scannable technology embedded in the item, any phone can instantly access the item's serial number, inspection history, certification status, key compliance data, and assigned wearer in under a second. No app required. For equipment owners, it means faster inspections, clearer compliance visibility, and less time spent on manual records. For equipment users, nothing changes — it's the same [Product Name], just now connected, traceable, and ready to verify itself in the field.

On the category

"Smart PPE™ isn't a product, it's a standard. We make safety equipment readable, so you can spend less time on the admin associated with managing your equipment and more on the job at hand."

On manufacturer partnerships

"We don't compete with manufacturers — we ship inside their gear. Powered by Scannable means the brand on the [Product Category] stays the same, but what it can do changes."

Your website

Referencing Scannable on your website.

Buyers research before they buy. Manufacturers that clearly explain the benefits of Smart PPE™ — using the right messaging, the right mark, and a dedicated page — build trust faster and make it easier for buyers to choose their products. Here's what that page should include.

Minimum requirements

  • The Powered by Scannable lockup on every Smart PPE™ page and product listing.
  • Smart PPE™ in the product name or sub-headline on first use (with ™).
  • A one-paragraph explanation of what Smart PPE means for the buyer.
  • A link to the Scannable app or scannable.io so buyers can learn more.

Give Smart PPE™ a dedicated page or section. Call it one of these:

Smart PPE

The most common. Works as a menu item and page title.

PPE Tracking & Management

Stronger for safety-team buyers and enterprise procurement.

Scannable Smart PPE™

Works well for manufacturer brands with strong digital presence.

Page structure

  1. 01Your brand and product images showing the NFC tag or 2D code in situ on the equipment.
  2. 02A headline + short value proposition (use the approved copy above).
  3. 03Three-step how-it-works: Scan the NFC, QR or 2D code, view product data, add to inventory.
  4. 04Links to your Smart PPE™ products in your store or catalogue.
  5. 05The Powered by Scannable lockup and a link to scannable.io.
  6. 06Contact or purchasing information.

From the community

EDELRID

Dedicated 'NFC Tech' page explaining the Scannable partnership, initialised vs. non-initialised tags, and listing all Smart PPE™ products.

Indexed by search. Answers the question a buyer will have before they ask it.

Notch

Published a blog post: 'Why Scannable Matters: Making it Easy to Manage Your Gear' — written from the customer's perspective.

Blog format drives organic traffic. Repurposable for email and social.

Reecoil

Added 'Unique Serial Numbering System — Now Integrated with Scannable' to their Lanyards category, with a YouTube explainer video.

Video content lifts dwell time and builds trust before purchase.

Rope Logic

Dedicated Scannable page with full brand co-marketing treatment and direct links to Smart PPE™ products.

Treating it as a feature, not a footnote, increases perceived product value.

Say this, not this

Say this, not this.

Don’t writeWrite this instead
  • Scannable-enabledPowered by Scannable
  • NFC helmet / NFC harnessSmart PPE™ helmet / Smart PPE™ harness
  • Featuring ScannablePowered by Scannable
  • IoT safety gearSmart PPE™
  • Scannable technology insidePowered by Scannable
  • powered by scannable (lowercase)Powered by Scannable
  • Smart PPE (no trademark, first use)Smart PPE™
  • Scannable® or Scannable™ (standalone)Scannable

Common mistakes

Common mistakes.

01

Writing 'scannable' in lowercase — the brand name must always be capitalised, even when the rest of the phrase is lowercase (e.g. 'powered by Scannable' is fine).

02

Adding ® or ™ to standalone 'Scannable' in marketing copy — only use ® in the combined form 'Smart PPE™ powered by Scannable®'.

03

Leading with the technology ('NFC-equipped') instead of the outcome ('Powered by Scannable').

04

Using 'Smart PPE' without ™ on its first use on a page or document.

05

Calling it 'Scannable-enabled' — that's not a real term in this system.

06

Describing the chip placement in marketing copy — the hangtag handles that. Keep your packaging copy clean.