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Branding

One set of standards, that makes your product stand out.

The visual rules that make your brand's Smart PPE™ stand out from the crowd, whilst demonstrating the new standard of safety that is built in using Scannable. Follow these guidelines to make sure your packaging, marketing communications, and branding consistently show up in the market as intended.

The Partnership

Powered by Scannable

The lockup that lives on your packaging and marketing. Tells the buyer this item connects to the Scannable system. This is what your brand carries — not ours.

Stacked

Hangtags, social tiles, swing tags.

SVG PNG

Stacked

Print on white, spec sheets.

SVG PNG

Horizontal

Footers, packaging side panels, partner pages.

SVG PNG

Horizontal

Print, trade show materials.

SVG PNG

Vertical

Narrow spaces, banners, tall labels.

SVG PNG

Mark only

Buttons, small labels, established contexts.

SVG PNG

The product category

Smart PPE™

Any PPE - helmets, harnesses, ropes, lanyards – that ship with Scannable technology embedded. The category name. Use it to describe what the product is.

Stacked · Gradient

Packaging, hangtags, product pages on dark.

SVG PNG

Stacked · Gradient

Print, spec sheets, trade show materials.

SVG PNG

Stacked · Flat

When the gradient isn't available.

SVG

Stacked · Flat

Monochrome print, emboss, deboss.

SVG PNG

Horizontal

Side panels, spec sheets, secondary lockup.

SVG PNG

Horizontal

Print on white, wide-format display.

SVG PNG

Stacked · Mono

Single-colour print, emboss, deboss, watermarks.

SVG PNG

Horizontal · Mono

Single-colour print, side panels on dark.

SVG PNG

Horizontal · Mono

Single-colour print, side panels on light.

SVG PNG

The company

Scannable

The business behind the standard. Use when attributing the technology or referring to the system itself. Never used as an adjective for your own product.

Lockup · Horizontal

Digital contexts, partner pages, on dark.

SVG PNG

Lockup · Horizontal

Print, spec sheets, on white.

SVG PNG

Squircle · Stacked

Standalone display, secondary contexts.

SVG PNG

Mark only

Buttons, icon slots, established contexts.

SVG PNG

Squircle Tap · Full Logo

Tap-to-scan callouts, app prompts, digital contexts on dark.

SVG PNG

Squircle Tap · Full Logo

Print, spec sheets, on white.

SVG PNG

Co-branding rules

Working together. Never competing

Powered by Scannable lives next to your brand on packaging, never on top of it. Match the lockup height to your wordmark's x-height, separated by a hairline rule. More clearspace is always better.

Background pairing

✓

Dark background

Use the light / outline variant.

✓

Light background

Use the dark / solid variant.

Clearspace

1× height

No other logos, type, or rules inside the exclusion zone. More clearspace is always better.

Print minimum16 mm wide for the horizontal lockup. Mark-only: 8 mm.
Digital minimum96 px wide for the horizontal lockup. Mark-only: 24 px.

Don't do this

✗

Don't rotate.

Always upright, never angled.

✗

Don't stretch or squash.

Proportions are fixed — never distort.

✗

Wrong variant on light.

The lime outline mark disappears on light backgrounds.

Don't write 'powered by scannable' in lowercase — it's always title case.

Don't add ® or ™ to the word 'Scannable' in marketing copy.

Don't use the Smart PPE™ mark without ™ on its first use in a document.

Don't place on a busy photograph without a protective backing panel.

Colour & gradient

Four primaries. Two gradients.

Primary palette

Lime

#CCFF00

Signature · CTA · logo accent

Primary Purple

#2F205B

Wordmark · text on Lime · dark CTAs

Dark Purple

#201B30

Dark surfaces · backgrounds

Black

#000000

Specific Brand Kit applications

Secondary palette

White

#FFFFFF

Dominant web/digital surface

Lavender

#CAA8F5

Soft accent · section backgrounds

Bright Purple

#5A43DD

Purple-blue highlight

Gradient anchors — not standalone

These colours appear inside the brand gradients only. Do not use as fills, buttons, or surfaces.

Light Purple

#493E8A

Inside Purple gradient only

Pink

#FF4CCF

Inside Vibe gradient only

Named gradients

Vibe gradient

Smart PPE™ and intelligent feature moments only. Not decorative — if the asset isn't about smart or connected features, use white, Dark Purple, or the Purple gradient instead. Can be used vertically (top to bottom) or diagonally (135°, top-left to bottom-right).

5%	Lime	#CCFF00
33%	Dark Purple	#201B30
66%	Primary Purple	#2F205B
95%	Pink	#FF4CCF
Direction		↓ Vertical

Purple gradient

Supporting dark surface texture for cards and sectional panels. Use at most once per page — it's supporting texture, not a recurring motif.

5%	Dark Purple	#201B30
95%	Light Purple	#493E8A
Direction		↓ Vertical

One gradient per page or asset. Don't combine Vibe and Purple in the same view.

The Vibe gradient can be used vertically or diagonally (135°). The Purple gradient is vertical only.

No gradient buttons, no gradient text. Gradients are surfaces only.

Reproduce the stops exactly. The 5/33/66/95% positions are deliberate.

Typography

One typeface. Five sizes.

Headings

Helvetica Now Display

All three heading sizes

Used for all headings. One weight per headline — don't mix weights within a single line for effect. Sentence case always.

Body

Helvetica Now

All body copy · UI labels

Big copy (16px) is the default for any primary reading text. Regular copy (10px) for captions and fine print only — never for content read at length.

Type scale

90pxHuge headingHero / display headlines. One per page.

60pxBig headingMajor section headers.

35pxRegular headingSub-sections, card titles, eyebrow headings.

16pxBig copyDefault body copy, lead paragraphs, hero subheads.

10pxRegular copyCaptions, fine print, supporting copy.

Sentence case for all headings — never Title Case or ALL CAPS. Left-aligned always, except single-line hero moments. Body copy max 65–75 characters per line.

Photography

Real content in real places. No stock or AI generated imagery

Honest light
Daylight, overcast, or single-source studio. No drama lighting or HDR.
Real environments
Sites, workshops, vehicles. Never a white cyclorama unless it's a pure SKU shot.
Smart marking visible
If you can't see the label, tag, or data matrix, reframe the shot. Don't add it in post.

01Hero — Smart PPE™ product in environment, NFC mark clearly visible.
02Kit shot — multiple items, real gear, showing scale and quantity.
03Detail — Scannable tag integration, label legible, smart marking clear.
04Inspection — real height work, full kit in use, real wear on the gear.
05The tap — phone within 2 cm of the chip, hand visible, screen showing the read.
06Wearer — device in hand, real environment, real PPE in use.