Photography

Honest light. Real places.

Photograph the product the way it's used. The squircle should be visible because it's there, not because it was added in post.

Principles

Three rules.

  • Honest light

    Daylight, overcast, or single-source studio. No drama lighting.

  • Real environments

    Sites, workshops, vehicles. Never a white cyc unless it's a SKU shot.

  • Squircle visible, never doctored

    If you can't see the chip, frame the shot differently. Don't composite it in.

Shot list

Six shots that always work.

  1. 01Hero — product in environment, three-quarter view, mid-action.Example: Hero — product in environment, three-quarter view, mid-action.
  2. 02The tap — phone within 2 cm of the chip, hand visible, screen showing the read.
  3. 03Detail — chip embed, macro, sharp focus on the squircle.
  4. 04Inspection — gloved hand, clipboard or phone, real wear visible on the gear.
  5. 05Wearer portrait — eye contact, real PPE, not modelling-shoot smile.
  6. 06Pack-shot — flat on neutral surface, hard top light, no gradient backdrop.Example: Pack-shot — flat on neutral surface, hard top light, no gradient backdrop.

Don't

Things that read as fake.

No HDR, no over-saturation.
No models in pristine, never-worn PPE.
No glowing chip overlays added in post.
No staged 'thumbs-up to camera' shots.