Identity

Live next to us, never inside us.

Three lockups for three jobs. Use them at the right size, with room to breathe, and your packaging will look like ours intended it to.

Powered by Scannable

Three forms. One mark.

Stacked lockup

Stacked

Square spaces. Hangtags, social avatars, app icons.

Horizontal lockup

Horizontal

Footers, packaging side panels, partner pages.

Mark only lockup

Mark only

When the brand is already clear. Buttons, sleeves.

Smart PPE™

The product mark.

Smart PPE stacked — on dark

Stacked — dark bg

Packaging, hang tags, product pages on dark.

Smart PPE stacked — on white

Stacked — white bg

Print, spec sheets, trade show materials.

Smart PPE horizontal

Horizontal

Side panels, spec sheets, secondary lockup position.

Brand colour

Six colours. Three roles.

Deep Purple

#201B30

Background · dominant

Violet

#8A38F5

Gradient mid-stop

Lime

#CCFF00

Accent · CTA · focus

Magenta

#FF4CCF

Gradient end-stop

Lavender

#CAA8F5

Muted accent / inactive

White

#FFFFFF

Primary text on dark

The Smart PPE™ gradient runs lime → violet → magenta. Use it on marks and hero display text only — never on body copy or UI chrome.

Clearspace

Give it air equal to the height of the mark.

No type, no rules, no other logos closer than 1× the height of the Scannable mark. More is better. The mark is the breathing room.

Minimum size

Below this it stops working.

  • Print16 mm wide (horizontal lockup)
  • Digital96 px wide (horizontal lockup)
  • Mark only8 mm / 24 px

Co-branding

Beside, not inside.

Powered by Scannable lives next to your brand on packaging, never on top of it. Match our lockup height to your wordmark's x-height, separated by a hairline rule.

Don't

The six ways people get this wrong.

Don't recolour the mark.
Don't outline it.
Don't rotate it.
Don't stretch it.
Don't put it on a busy photo without the protective panel.
Don't write 'powered by scannable' lowercase in body copy.